Onepager

Investment opportunity

Zelos: gamified management tool for large teams working on events, campaigns and festivals.

STAGE: Seed
INDUSTRY: EduTech, HR
MARKET SIZE: 12BN
INVESTMENT OPPORTUNITY: 200 000 EUR
USE OF PROCEEDS: Turning existing MVP into scalable product

Problems

Coordinating hundreds and thousands of people is messy:

Biggest challenges for staff coordinators:

  1. Recruitment – Finding enough and right staff for specific roles
  2. Respect – Lack of support and guidance from executives and team leads
  3. Retention – Keeping commitments and returning for next instance
  4. Roles & Matching – Designing impactful roles that meet the interest
  5. Time – Splitting time between competing priorities, not enough paid staff

Solutions

Unleash the true potential of a large team:
  1. Recruit and promote through the existing network
  2. Engage all team leads in direct communication with the team members
  3. Keep up the morale via gamification and content
  4. Personal and targeted experience with a sense of progress
  5. Automate processes that reduce workload

The New Paradigm

46 percent of employees in the workplace will be Millennials by 2020.

There are a number of similarities between the motivations that drive millennials and volunteers. Both are foremost mission-driven, and  desire a significant say in determining when and how they work.

Millennials expect the technologies that empower their personal lives to also drive communication and innovation in the workplace. They expect to use social networking and instant messaging also in the workplace.

Millennials want frequent feedback to know how they are performing. 

Gallup survey: Often, millennials are characterized as entitled job-hoppers, but the reality is that 55% of this group is not engaged at work. 

Proof of Concept

2017 Black Nights Film Festival

team of 400 people

+56% Facebook Impressions

Worth approximately 1200 EUR

300 Extra Hours Worked

On top of regular 30 hours per person

238 Extra Tickets Sold

Extra cashflow: 2300 EUR

Current Traction

Contracts signed with:

Target Clients

  • FESTIVAL, SPORTS EVENT, CONFERENCE – Volunteers helping with organization
  • POLITICAL CAMPAIGN – Party members and supporters
  • COMPANY EVENT, LARP, PRIVATE PARTY – Game participants
  • MUNICIPALITY / COMMUNITY – Active members of the community
  • CONSUMER BRAND – Loyal customers
  • TEMP AGENCY – Temp workers

Roadmap

Team

Johanna-Mai Riismaa 

CEO at Vihmakass & Kakerdaja creative agency
Creative director and asset manager for Simulacrum content platform, NUMU smart museum

Team coordinator for:
Black Nights Film Festival 2014-2018 (400 volunteers)
Tallinn Architecture Biennale 2017 (200 volunteers)
World Orienteering Championships 2017 (500 volunteers)
World Masters Orienteering Championships 2016 (500 volunteers)

Viktor Lillemäe  

15 years of creative engineering at Snek IT
CEO of Dark Side of Tallinn Tours

Contact

Email: johanna@zelos.ee
Call: +372 5205270

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